Sony announces the redefined 10 series smartphone '10 VII', its refreshed, elegant and sophisticated design brings together a host of upgraded features*1. The new dedicated camera 'shutter button' instantly launches the camera and enables simultaneous shooting for an enhanced camera experience, the expanded display*1 and improved Front-facing speakers provide immersive entertainment, and the battery life lasts for approximately two days*2, allowing you to enjoy entertainment for days.

Additionally, by extending and enhancing the duration of security updates and the warranty period for OS version upgrades compared to previous models, users can enjoy long-term use with peace of mind. Xperia 10 VII comes with Circle to Search with Google *3, and Google Gemini*4.



Quick shooting with 'Shutter button' for enhanced camera functionality

The dedicated 'shutter button' located on the side of the smartphone actions both launching the camera app and taking photos with a single press. Even when the screen is locked, long-pressing the button instantly launches the camera app so you never miss important shots.


Capture bright and clear image quality especially in low-light scenes, thanks to the new larger*1 sensors. The 16mm lens is equipped with a 1/3-inch sensor, and the 24mm lens features a newly installed 1/1.56-inch sensor, approximately 1.6 times larger than the previous model.


The two rear camera lenses support three focal lengths (16mm/24mm/48mm)*5 for versatile camera shots; cover the whole scene from a 16mm ultra-wide, a wide 24 mm, and get closer to your subject with a 48 mm zoom.

Made for the Future with Long-life Battery and Improved Processing Speed


Xperia 10 VII is equipped with a battery that can last for two consecutive days*2, providing peace of mind during long day trips or when regular charging isn't possible. The unique "Adaptive charging" prevents battery degradation even after four years of use*6 so you can be confident your 10 VII will stand the test of time.

Xperia 10 VII supports six years of security updates*7and up to four OS version upgrades*8, allowing for long-term use.

To avoid lag and keep pages and videos loading smoothly, it is also equipped with Qualcomm's Snapdragon 6 Gen 3 chipset which improves processing speed.

Xperia 10 VII comes with Circle to Search with Google *3 and Google Gemini*4

Instantly search anything you see on your phone with Google. Circle, highlight, scribble, or tap any image, video, or text to search, without switching apps. Quickly get the info you need, then get right back to what you're doing.

Chat with Gemini, an AI assistant from Google to supercharge your ideas. It can help with writing, planning, learning and more. You can also talk it out Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses. Instantly access Gemini on your Xperia 10 VII by pressing and holding the power button.

Immersive Display and Advanced Audio Performance for Enhanced Content Viewing


A new 19.5:9 aspect ratio makes watching content and browsing the internet more comfortable. Plus, because it supports a 120 Hz refresh rate, the display and scrolling are extremely smooth. The newly designed front-facing speakers with reduced cabinet vibration suppress noise and reproduce richer, deeper sound quality with enhanced bass and mid-bass ranges.

The Bluetooth transmission power has been doubled compared to the previous model*1 to ensure an even more reliable connection. Additionally, during AAC (Advanced Audio Coding) connections, the device temporarily adjusts the sound quality to prioritise connectivity in crowded or unstable environments, allowing users to enjoy content viewing regardless of location*９.

Lightweight Body and Sophisticated New Design


The Xperia 10 VII is reimagined from the ground up. The new form factor is light (168g), sleek, and reshaped for better viewing with a new display and more comfortable handling. The rear design has been revamped by changing the camera layout and utilising a smooth-to-the-touch coating, achieving both a sense of unity in the camera area and a matte texture.

The display uses Corning Gorilla Glass Victus 2, a highly drop-resistant and scratch-resistant glass, ensuring durability for further peace of mind.

By combining Xperia 10 VII with the cover (sold separately), users can enjoy their own unique arrangements by inserting their favourite stickers and photos.

Environmental Initiatives


Sony's original blended material is used for the product box and main unit tray, achieving zero plastic usage in individual packaging*10. Approximately 77%*11 of the raw materials for some of the components used inside and outside the main unit are environmentally friendly resins (recycled resins and plant-derived resins), including the environmentally friendly plastic SORPLAS.

Availability
Xperia 10 VII will be available to purchase for £399 / €449 in White, Turquoise and Charcoal black from September 2025 (pre-orders start from 12th September), direct from Sony in select countries. *Please check local availability.

Accessories (Sold Separately)


The newly designed cover (Style Cover for Xperia 10 VII (XQZ-CBFE)), tailored to complement the redesigned smartphone, features a three-colour gradient design that matches the colours of the phone. The sides of the cover feature a button-friendly design, and the back uses a material that is resistant to yellowing. Furthermore, the robust design ensures worry-free daily use.

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*1 Compared to Xperia 10 VI.

*2 Based on tests assuming 360 minutes of daily use (1080 minutes of standby time) for internet browsing, video viewing, gaming, and other functions, based on the standard battery usage profile of Xperia users, indicating that the battery will last for 48 hours. Actual battery life varies depending on usage conditions and environment.

*3 Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. For illustrative purposes only. Feature availability varies based on language. Google, Gemini, Android, Google Photos, and other marks are trademarks of Google LLC.

*4 Check responses. Setup required. Compatibility and availability varies. 18+.

*5 35mm equivalent.

*6 Based on simulations of repeated charging and discharging with the same type of battery (in the case of USB charging). Battery life varies depending on usage conditions.

*7 Security updates will be applied for up to 6 years, starting from the time of release. The support period depends on the timing of purchase.

*8 Up to 4 updates to the latest OS will be applied, starting from the time of release. The number of applicable updates depends on the timing of purchase.

*9 Supports adaptive bitrate that temporarily reduces data usage to maintain connectivity.

*10 Individual packaging refers to individual product boxes, trays inside the box, packaging materials, and sleeves. Materials used for coating and adhesion are excluded.

*11 The recycling rate is calculated by weight ratio (environmentally friendly resin = recycled materials and plant-derived resins, excluding electrical components and fiberglass).